Unicaja: “Now we speak the same language yours”

Andalusia’s largest financial institution, Unicaja, keeps its autochthonous customers happy by investing substantial sums in sponsoring local sports teams, and was thus unable to afford 50€ for a slogan-checker for the Brits, who are estimated to make up 70% of the clientele of this particular branch:

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This post pre-dates my organ-grinding days, and may be imported from elsewhere.

Barcelona (490):

English language (430):

Föcked Translation (413): I posted to a light-hearted blog called Fucked Translation over on Blogger from 2007 to 2016, when I was often in Barcelona. Its original subtitle was "What happens when Spanish institutions and businesses give translation contracts to relatives or to some guy in a bar who once went to London and only charges 0.05€/word." I never actually did much Spanish-English translation (most of my work is from Dutch, French and German) but I was intrigued and amused by the hubristic Spanish belief, then common, that nepotism and quality went hand in hand, and by the nemeses that inevitably followed.

Spain (507):

Spanish language (427):

Translation (465):

Unicaja (1): Unicaja is a Spanish savings bank based in Málaga and chartered as a caja de ahorros providing retail banking services.


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