Hercesa: Casas con sentido > Well-thought Homes, and a big cui bono

“Homes that make sense” might have been closer to what the Guadalajara construction company Hercesa intended to convey, as well as being better English (Well thought-of/well thought-out?), but that begs the question as to whom they make sense: to purchasers deluded into contracting mortgages in excess of their ability to pay, for flats in developments…