It’s in Pedro Vallés Libro de refranes (1549) along with Cada gorrión tiene su espigón, which I’d translate as “To each sparrow his ear of corn.” Contrary to general belief, concrete of various types was known after the Romans lost it and the British rediscovered it, so is this saying something like “Reinforce your concrete…
Colin thinks that the Excelentísimo Concello de Betanzos, a small town in La Coruña province, may want to reconsider their self-awarded superlative. Not all friends are false.