US dumps Woodsy Owl as Asturias hires Yogi Bear

“Basically, the old woodsy was fat and went running around in the woods with no shoes on. Someone decided that this was a bad message to send to kids.” This kind of stuff doesn’t bother the Asturian government, which has (mis)spent €6M on an unshod, fire-raising, drunken Yogi campaign featuring this astonishing piece of creativity. How did that 50s ad slogan go?

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