East London justification of the greengrocer’s apostrophe

Walking home through Hackney this evening, I met a charity shop with a sign that read, “Donation’s welcome.”

“Are you sure about that?” I asked the proprietor.

“Donation is welcome,” he explained.

So “Apple’s £2 / kilo” means “Apple is two pounds a kilo,” there’s obviously a dialect singular / plural thing going on, and it’s just wannabe-worldly middle-class twats who focus on apostrophe misuse.


(More estuary linguistics.)

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