Poor spelling costs money

This is good: the NY Times says that smart dealers are trawling eBay for misspelled items, buying them cheap, spelling them correctly and relisting them:

John H. Green, a jeweler in Central Florida, is one of them. Mr. Green once bought a box of gers for $2. They were gears for pocket watches, which he cleaned up and put back on the auction block with the right spelling. They sold for $200. “I’ve bought and sold stuff on eBay and Yahoo that I bought for next to nothing” because of poor spelling or vague descriptions, he said.

My strategy is to spell keywords in a variety of ways so that Google picks up both major varieties of English as well as the stragglers. That is why I am a multi-millionaire.

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