Tantalisingly facked

OCB’s Black Thinking brand launches a startling new ambient campaign.

This crazed, brilliant cigarette paper dispenser parody from Linares-Baeza train station makes optimal use of the space available to generate powerful feelings of longing. It was produced on a miniscule budget–OCB now contracts work directly to dispenser fillers, who it feels have their fingers firmly on the pulse (that’s standard Andalusian for purse) of the cancered consumer.

It strikes me as a considerable improvement on what this blogger describes as a successful viral for the same brand:

(Photo credit: El Ciruco)

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