There are lots and lots of local and regional papers in Spain, many are propped up by the state (the Generalitat has been paying and presumably pulping almost 10% of La Vanguardia’s sales), and most of them have little or no competition. Most will disappear over the next few years because the state is losing heart, because of increased competition from titles with better content and branding, and, most importantly, because the local advertising market is migrating to interactive media because of the higher value for money offered by customisable targeted delivery alla Google. (Report from Neil Budde here.) The Guardian in the UK is getting it right, but papers like La Vanguardia remain rooted in the old model, in which disenfranchised consumers and advertisers paid through the nose for the low value services of a monopolistic provider. It just ain’t like that on the web.
- Press freedom in Catalonia
How have Rafael Ramos, Josep Maria Casasús and other disgraces to journalism been able to survive so long at La Vanguardia?
- How to be a cyberjournalist
A couple of profs up north have just published a book, Manual de Redacción Ciberperiodística, that explains useful things like …
- Blog and get paid
Check Wired’s Nick Denton piece. What with all due respect I think they haven’t understood is the way that targetted advertising
- Money bunnies
One of the stupidest pieces of evidence cited in anonymous briefings by the regional police in their attempts–based as far as
- Local government: e-gnoramuses
I reckon that most of the money invested by local and regional government in providing e-services, ranging from bog-standard pages for