Ayuntamiento de Jerez bets on tourism … but can’t afford a translator

This is the The Great Guide of Jerez (La gran guía de Jerez), part of an on-going, multi-million-euro campaign that may or may not impact on Jerez’s image – in novels I’ve read – as the ancestral home of the extremely rich and extremely poor, united only in their drunken delinquency and periodic attempts to slaughter one another.

“Everybody is perfectly aware that tourism has turned into the key industry for the development of our economy,” writes mayoress Pilar Sánchez Muñoz, which explains why the English translation of the brochureware is crap (even the title is hilarious: Great Wall of China, meet the Great Guide of Jerez), the interface has been left in Spanish, and why she, telly presenter Modesto Barragán, brandy regulator Evaristo Babé, tourism jobsworth Juan Manuel Bermúdez, and agency man Manuel Molina had a celebratory drink afterwards.

How extraordinarily unfair, then, that opinion polls suggest that the descendants of the cast of Blasco Ibáñez’s radical romance, La bodega, are about to end PSOE rule and hand an absolute majority on the council to the PP.

(H/t: JR)

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Published
Last updated 08/05/2011

This post pre-dates my organ-grinding days, and may be imported from elsewhere.Categories Uncategorized

Ayuntamiento de Jerez (6):
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Barcelona (1399):

English language (462):

Föcked Translation (414): I posted to a light-hearted blog called Fucked Translation over on Blogger from 2007 to 2016, when I was often in Barcelona. Its original subtitle was "What happens when Spanish institutions and businesses give translation contracts to relatives or to some guy in a bar who once went to London and only charges 0.05€/word." I never actually did much Spanish-English translation (most of my work is from Dutch, French and German) but I was intrigued and amused by the hubristic Spanish belief, then common, that nepotism and quality went hand in hand, and by the nemeses that inevitably followed.
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Índice Comunicación (1):

Spain (1881):

Spanish language (504):

Translation (788):


Comments

  1. To me it looks like the works (for lack of a better word) of an inexperienced and not very knowledgeable US citizen, maybe a recent newcomer to Spain's economic downturn, sorry, wonderful coastal regions.

    A native probably, but not a translator. His or her abilities (flobw, again) marry well with the fucked up layout of local origin.

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