Take Goig Heroin Elixir:
From La Vanguardia anno 1912. Their current principal source of immoral earnings, apart from editorial-related state subsidy and tax-(ahem-)efficient paid-for journalism, is, of course, brothel advertising. I seem to recall it worked out at around €1M pa, but now most things do. The first ever front page of this then conservative, Catholic newpaper was rich in venereal advertising, so I suppose you could say that things have improved.
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I always thought those conservative Catholics were rather good at venereal diseases.