No, not Catalonia Today the magazine, nor Catalonia Today the Generalitat PR splurge, but the English-language daily to be launched on June 15th. Today a dummy run was enclosed in El Punt, and – barring some linguistic and factual howlers (Carod, the front page informs us, is “deputy president” of Catalonia) – it looks OK.
Catalonia Today is a 24-page mini-tabloid (we’re talking size, not style) which aims to provide a light read from Tuesday to Saturday for expats, tourists, exchange students and business folk. It seems likely that the bulk of the news and editorial content will be translated or localised, as it were, from the paper’s Catalan-language backers, El Punt (news), El 9 (sport) and popular portal VilaWeb. Advertising, production, circulation will also plug into the operations of these businesses and, although expat Times man Stephen Burgen has been plonked in the editorial chair and the logo will look familiar to British readers, the operation is basically about the backers reusing assets at marginal cost in order to drive up revenues.
The paper is being given away free and revenues will come from advertising and, at some stage, from the monetisation of web-based communities. With a run of 30,000, it should be able to to attract serious advertising and I reckon – given the small size of the pond – that it’s going to damage quite severely the monthly Barcelona Metropolitan, which has a similar focus and style, and Catalunya Classified, the classified operation of BM’s owners, Creative Media Group. (Pssst, that’s the Catalan Creative Media Group, not one of the others. Creative indeed…)
What’s surprising about this enterprise is that none of the other local media operations was smart enough to do it first. None, that is, except Kaleboel Global Domination Inc, which has been syndicating free English news headlines to other websites for … oooh … all of two days now. The response from the public and from Kaleboel’s backers to Lorna the goat has been so positive that we’re happy to tell you that we’re on the verge of signing Gypsy Eric, who can tell you your fortune on the basis of the alcohol (food, vomit – no shit!) stains on your t-shirt. Watch this space.
- Esta quer siñela de undibel
A selection of Spanish Romani religious video.
A new one to me: chav is British English for “a young working class person who dresses in casual sports clothing”
- Why London and Dublin are full of Spanish waitresses
Someone just sent me this job ad to illustrate the kind of shite people suffer in Barcelona. It’s a six month
- Pearls before swine
Vicente Carballido has Ctrl-C/V-ed a piece by Anna Rosa Cisquella, exec producer at theatre company Dagoll Dagom. Cisquella is frustrated by
- Tolstoy’s finch, linnet mania, and a false etymology of “shibboleth”
The following description of birdsong contests is taken from Josep Pla’s brilliant anecdotography of Rafael Puget, Un señor de Barcelona, and